/ Energy Drinks – regulatory risks and market growth
Opinion Column - 20/02/2015
Energy Drinks – regulatory risks and market growth
The consumption of so called "Energy drinks" is on an upwards trend, as demonstrated by their already large and increasing market growth.
Companies claim that these beverages can offer the consumer an increased energy boost related to their ingredient content. However, the wider health consequences of their increased consumption remain unclear and on a regional basis, efforts are being made to develop a better regulatory framework for this niche segment of the beverage industry.